CFM provided crisis response support following a fatal helicopter crash caused by bad weather conditions. Before the accident, CFM had provided crisis communications counsel for the industrial helicopter company and conducted media training to assess its potential spokespersons. A company spokesman who flew helicopters while in the military fielded media inquiries about the accident over a two-day period, with a CFM crisis expert at his side to assist on messaging. CFM worked with company officials to review internal communications regarding the accident.
