CFM managed media relations when a public dispute erupted between the leader of an innovative health care service and his principal investor. Representing the investor, CFM refined messaging and provided tabletop media training. CFM served as the go-between reporters pursuing the story and the client to ensure there was adequate preparation for interviews. A national media outlet showed a deep interest in the dispute based on claims by the health care service president, which required careful pushback to avoid further inflaming the dispute that ultimately was settled amicably.