Insight Informs Decisions, Eyes Opportunities
Insight comes from a perceptive discovery that goes beyond basic data or observations to inform a key message, strategic communications plan or marketing campaign. It can be the doorway to opportunity.
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Two Oregon Schools Share 'We the People' Title
No one expected a two-man team from Salem to claim the 2025 We the People championship trophy, but they did. After a scoring snafu, Lincoln High's team was declared co-champion.
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Fate of New Coos Bay Terminal in Trump’s Hands
Coos Bay's economic rebound is tied to a new ocean-facing container terminal with loading and unloading directly from train cars. Biden approved three major grants. Now it's up to Trump to decide whether to disburse them.
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Trump Tariffs Sucker Punch Oregon Wineries
Trump tariffs on Canada have dealt a severe blow to Oregon wine exports. Canada was Oregon's largest wine export market before the tariffs. The prospect of ever regaining Canadian consumer trust is in doubt.
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Writing to Engage Digital Age Skimmers
Many modern readers are skimmers. They prowl online for information and click on links. They stop when they find something that captures their attention. That requires a different style of writing – saying something fast.
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Latest DOGE Incident of Misinterpreted Fraud
The DOGE team believed it found another case of fraud in unemployment claims. Turns out the fraud occurred in 2020 during Trump's first presidency and what DOGE actually discovered were pseudo-records of the fraud.
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Trump Tariff Math Doesn’t Add Up
Funky math was used by Team Trump to calculate country-specific tariff rates and how much revenue they would generate. Their optimistic math overlooks the damage done to businesses and consumer pocketbooks.
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Citizen Journalists May Fill Growing News Void
Citizen journalists are entering the vortex of news deserts and echo chambers to report and disseminate news. Hopefully, they can fill a gaping information void and in the process restore some level of trust in journalism.
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Reputation Management: Reputations Need It
Preserving a reputation has grown harder in the digital age with more angles of attack to perceive and protect. The best approach is to assume your reputation can be assailed from multiple directions at any time and plan accordingly.
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Democrats Unveil Transportation Funding Package
Legislative Democrats unveiled their transportation funding plan that would increase the state gas tax, create a tax on car sales and new tires and establish a use charge on electric vehicles. Republicans panned it.
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