Turning Complexity into a Simple Sentence
The writer's challenge is to explain something complex in a simple sentence. Writers fail by cluttering sentences with too much information, too many words and too many commas.
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Preparing Well for the Worst. It Can Happen.
Planning for a crisis is something organizations may dread but still need to do. Because a crisis is unpredictable, it is better to be prepared than sorry.
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Thoughts About Thought Leadership
Marketers pitch thought leadership content to business and nonprofit executives as a way to fetch millions of online views without spending a cent.
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