Crisis Response, Not Brand Voice, Saves the Day
When an organization faces a crisis situation, it’s more important to focus on preserving its reputation than speaking in its brand voice. Crisis response is not marketing PR.
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Preparing Well for the Worst. It Can Happen.
Planning for a crisis is something organizations may dread but still need to do. Because a crisis is unpredictable, it is better to be prepared than sorry.
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The Red Wave Arrives Two Years Later
The Red Wave arrived two years late. Donald Trump returns to the White House and Republicans are set to dominate Capitol Hill, signaling major shifts on health care, economic policy, climate protection and foreign affairs during the first 100 days of Trump’s second term.
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Dwindling Employee Engagement Could Turn into Business Emergency
As the COVID virus stubbornly hangs around, businesses and their employees are left in limbo over when or if there will be a return to normal office life.
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