The designer of CFM’s new logo has won a Summit Creative Award for her design in a competition that drew 4,100 submissions from 27 countries. The award was established in 1994 to recognize the often-overlooked work of small and medium-sized design firms.
“My passion is to create a piece that reflects the client’s mission, increases awareness and traffic while inspiring potential customers to take action.”
Linda Lawyer, who also designed all of CFM’s previous logos, manages her own graphic design firm based in Portland. She has taught graphic design at Valley Catholic High School in Beaverton since 2009 and earned her degree in graphic design from Oregon State University.
CFM commissioned Lawyer to design a logo for the firm’s name change to CFM Advocates. The goal was to give CFM a fresh look while preserving its brand connection to ‘strategic communications’. The logo also included a new tagline highlighting CFM’s brand promise.
Lawyer’s design featured a rich-red thought bubble with three white dots and a non-serif typeface with interlocking letters between ‘cfm’ and ‘advocates’. The tagline fit snugly on the lower right of the design in black and red type to complement the main mark. Lawyer also designed a companion logo to mark CFM’s 30-year anniversary.
Lawyer began her career in graphic design as art director for Gerber Advertising, where she worked on designs for Thriftway, Tillamook Cheese and KPTV. Since opening her own agency, Lawyer has worked with nonprofits, foundations and numerous clients of public relations and advertising firms, including CFM.
Her work has earned other awards, including the Portland Advertising Federation’s ‘Rosey’ and the American Advertising Federation’s ‘Best in the West’. “My passion,” she says, “is to create a piece that reflects the client’s mission, increases awareness and traffic while inspiring potential customers to take action.”