Information Design Principles
The principles of information design line up well with the principles of basic design. The adjoining DS Smith infographic illustrates those principles perfectly.
Simplicity—The infographic uses visual simplicity to make its points easy to view and follow.
Hierarchy—Viewers know how to read the infographic from headline through key data points.
Color—Consistent with the firm’s logo, orange is the highlight color that moves the eye to each point.
Contrast—Consistent with the firm’s logo, orange is the highlight color that moves the eye to each point.
Imagery—Text is blended with illustrations that add to the story and direct the eye.
Negative Space—Each infographic element can breathe because they aren’t crammed too close together.
Packaging—The messaging and data points are packaged separately for emphasis and clarity.
Read more about information design principles in our blogs.