Writing with purpose requires appreciating the power of words and understanding when not to use them. Writing with purpose is about making every word count.

Self-discipline is required to write with purpose – to master a subject, to identify the key fact or message, to know an audience, to imagine how to tell your story with words complemented by numbers and images.

Putting words to paper demands discipline to start strong, marshal facts logically and provide a convincing, if not compelling case. Discipline breeds confidence as a writer.

Writing is not always a solo activity. Some topics lend themselves to collaboration. Almost all writing is improved by gentle readers, copy editors and your own discerning hand. Welcome the red pen.

There is no magic or mystery to writing. Good writing comes from writing a lot and a personal commitment to improve.