Latching on to Breaking News to Gain Attention
Newsjacking is a PR ploy to gain free coverage by tagging onto a high-visibility news story. It can generate viral buzz. It also can backfire, causing reputational damage. Timing is everything.
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New Report Urges Huge School Funding Increase
K-12 school funding is always a big issue in legislative sessions. A new state-financed report on Oregon’s school funding formula may make it an even bigger issue.
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Ins and Outs of Crisis PR Holding Statements
Trying to draft holding statements in a crisis communication plan is fruitless. Holding statements in a crisis situation can be useful to say something before all the facts are known.
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Former DOT Special Assistant Joins Team CFM
Kate Travis, who served as special assistant to former Transportation Secretary Pete Buttigieg, has joined CFM as a legislative assistant in its Washington, DC office.
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Federal Spending Cuts Draw Blood in Oregon
Trump spending cuts aren't theoretical as they draw blood from our region's health research, power grid management and wildfire protection. The pain may get worse with proposed Medicaid funding cuts.
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BPA Faces Staff Cuts as Power Demand Surges
The Bonneville Power Administration faces staff reductions that could hinder its ability to maintain and modernize the region's power grid under growing stress.
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U.S. Budget Woes Bedevil Majority Republicans
Republicans now control all the federal levers of power but that hasn't made approving a budget or dealing with the debt limit any easier. It may have made a tough job even harder.
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$$ Super Bowl Ads Are Commercial No-Brainers
Super Bowl ads are commercial no-brainers while social media advertising has become riskier for brand safety after content guardrails have been removed.
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What Public Affairs Professionals Face in 2025
The life of public affairs professionals in 2025 won't be dull. They need to keep track of President Trump's twists and turns as well as learn to harness the power of Artificial Intelligence.
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Trump Triggers Trade War With New Tariffs
President Trump has triggered a trade war with Canada, Mexico and China to halt fentanyl shipments and immigrants from entering the United States. It's likely to raise consumer prices.
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