We make presentations all the time. While we have a duty to develop presentations, our audiences don’t have the same duty to listen. They need to be persuaded to pay attention with presentations that pop.
Presentations come in many forms, but the PowerPoint presentation is especially well-adapted to the principles of information design. It enables users to infuse information with a visual punch. It is software that aligns well with the principles of information design.
The slide format is a natural form for packaging information. Each slide can make a point, be an infographic and entertain the eyes of an audience. Visual imagery can create a theme for the presentation and provide dramatic reinforcement for the presentation’s key message. PowerPoint is an underrated design tool that gives users tremendous range in shaping information, using color and holding the interest of viewers.
