Challenge
The League of Oregon Cities, which lobbies for municipal governments, wanted to sharpen the communications skills of its state lobby team through a media training exercise.
Approach
CFM recruited former state legislator and TV newsman Mark Hass to join Gary Conkling, a former lobbyist and newsman, to offer first-hand tips on how to strengthen advocacy with clear writing, descriptive infographics and repetitive use of key messages. The media training session challenged LOC lobbyists with realistic scenarios to apply what they learned on current legislative issues.
Success
LOC officials and lobbyists said the session offered valuable insights and practical tips on how to improve their communication with the news media – and with lawmakers.
