Intensive Media Training for the Frontlines of PR
Being a spokesperson is not a job for amateurs. It takes experience, self-confidence and media training. Even if you are an experienced and self-confident professional, you still need intensive media training.
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Kotek Sees ‘Fragile Progress’ on Housing Issues
Governor Kotek expresses optimism and frustration in her State-of-the-State address over efforts to increase housing, reduce homelessness and treat addiction. Republican legislative leaders fault Kotek for failed policies and status quo proposals.
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More Disasters Demand Better Risk Management
The frequency and intensity of natural disasters is increasing, causing extraordinary damage and human dislocation. In addition to combating climate change, we need much better disaster management to reduce risk.
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A Plea to Address Growing Global Nuclear Threat
The nuclear club is expanding and the number of nuclear warheads is growing. The New York Times editorial board urges incoming President Trump to prioritize nuclear diplomacy while there's still time. It could shape his legacy.
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What Makes a Story Good? Great Storytellers.
To become a great storyteller, you could study story structure, character development and emotional resonance. Or, you could spend time watching stand-up comedians like Jerry Seinfeld and Jim Gaffigan who are expert storytellers.
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Data Center Gold Rush Squeezes Electricity Grid
We're experiencing a data center gold rush as we rely more than ever on digital services. Artificial intelligence will deepen that reliance. Meanwhile, residential ratepayers are footing the bill to keep electricity flowing.
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New Year. Old Problems. Same Realities.
Ready or not, 2025 is here. There will be new leaders in Washington but they will face old problems. Big promises have been made but realities remain the same.
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PR Not Intended to Engineer Smear Campaigns
PR integrity involves what you will do for a client – and what you won’t do. Smearing someone, like lying, should be, as it always has been, a no-no.
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Washington Lawmakers Face Huge Budget Hole
Washington’s legislature faces a massive budget hole as revenue collections fail to keep pace with spending levels. Debate will focus on a proposed wealth tax and major spending cuts.
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The Congress That Couldn’t
The 118th Congress will go down in history as the Congress that couldn’t pass bills even when they had bipartisan support.
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